+18% EBITDA Growth

A global SaaS platform that had scaled quickly found that its original pricing model no longer supported expansion or margin objectives. Pricing decisions were inconsistent across regions, governance was informal, and incentives favored volume over value. While revenue growth remained strong, EBITDA performance lagged expectations, creating concern at the board level.

Pricing was repositioned as a continuous operating discipline rather than a one-time initiative. Value metrics were redefined, pricing logic standardized, and governance embedded into both systems and executive cadence. Incentives were aligned to margin outcomes, ensuring sustainability beyond the initial changes. The result was 18% EBITDA growth, improved expansion economics, and a durable pricing framework capable of supporting future scale and exit readiness.